“A clothing brand dedicated to bodyboarding that renews itself in 2012. We cannot reveal the name of the brand, but its new slogan is simple « No Rules Just Ride »“. A lot of mystery behind this brand, but a great pro riders team: Dave Hubbard, Chase O’Leary and now Amaury Lavernhe, introduced in that nice little clip. More infos about the brand here. Images by Jo Besson, Charly Chapelet & Focus Pro. Montage by Jean-Baptiste Besse.